San Diego · 15+ years in paid media

Most "creative problems" are attribution problems.

- Cory Wray

Creative is everything, and I can help you sharpen it. But when your tracking is broken, you can't tell which creative is actually working. You end up optimizing on bad data, cutting your best ads, and calling it a creative problem when it isn't.

Book a call → coryw@betteradsinc.com
Cory Wray speaking
15+ years
In Meta & Google ads
25,000+ hours
In the platforms
Full funnel
Ads, tracking & CRO

The work

I manage the whole funnel, not just the ads.

01

Tracking

First, I make the account tell the truth. Clean tracking and honest attribution, so every number you act on is real.

02

Funnel & CRO

The path from click to customer, tightened, so good traffic stops dying between the ad and the sale.

03

The ads

Now the ads can win. Built, tested and scaled on Meta, judged on real results.

04

Scale

Once the economics are honest, I put weight behind what works and grow it without breaking it.

Selected creative

Creative that stops the scroll.

A few recent UGC ads, made in-house.

The system

Two things scale an account: creative worth scaling, and tracking you can trust.

The playbook: 301 Facebook ads tips
Everything I'd tell a friend over coffee. Free.
Get it →

Say hello

Let's talk.

You'll be talking to me, not a sales rep and not an account manager. Tell me what you're running and where it's stuck. If I can help, I'll say so. If I can't, I'll tell you that too.

Book a call → coryw@betteradsinc.com

- Cory