Thoughts going into the week of July 17

Every day is a big day for me as I continue to figure out what I am going to do to make money and support my family.

I started a digital marketing company called buzzGIANT.

buzzGIANT’s first client is the Cannabis Classic. Here is the plan for the Cannabis Classic:

The first thing I need to do is upload our email list into FB so we can begin showing our ads to this group. This group will like and comment on the content. At that point, the ad will be primed to begin showing to a broader audience.

  1. get
  2. design the landing page
    • create video
    • offer – “enter name and email for 50% off your first entry”
    • highlight value for breeders and growers – “differentiation, recognition, brand awareness”
  3. build a FB ad
    • video?
  4. run ad on FB and Instagram
  5. click-through to landing page
  6. visitors are offered “coupon for 50% off their first entry.”
  7. insert pixel on the landing page to re-market to visitors who don’t enter their emails
  8. insert pixel on the “thank you” page to re-market to the visitors who enter their emails but don’t register
  9. consider having an expiration to the 50%-coupon offer.

Complete the same sequence for the judges.

  1. get the domain name judge the classic dot com, classic jury duty dot com, etc.
  2. design the landing page
    • video – include footage of past judges kits, entries, etc.
    • offer

And then, follow the steps outlined above.

OK, that’s the role of buzzGIANT. To manage the digital marketing for the Cannabis Classic.

In the meantime, I’m also teaching myself some new languages: programming languages. Here is the order in which I’m learning the new languages:

  1. HTML5/CSS
  2. JavaScript
  3. C++
  4. Python
  5. Ruby

I anticipate each language is probably going to take me 10-12 weeks to learn. It’s a marathon. Not a race. I need to continue to learn new skills. I think programming skills are important to have.

I’ve spent July getting certified in Google AdWords. I’m in the process of finishing up my course study guides. Once I’m done with the course guides then I can take the exams, which are 100+ questions per topic. Upon completion, Google offers certifications. Those are the skills I’m honing currently.

Anyways, my goal is to spend an hour per day studying and working towards my Google certifications; an hour to two hours per day learning computer programming language(s); and two hours per day writing my event management guide. Admittedly, I’m a little behind on that project right now. But I’m thinking about the content each day. I’ve been adding to the book little-by-little each week. But I need to do more. And I will.

In addition, I need to continue to exercise and eat properly. Eating right is the most important thing for me to do, yet, it’s one of the hardest. I love eating chocolate and drinking pop. It makes me feel good at the time, but makes me feel terrible directly afterwards.

It sounds like a lot to do, but it’s no more than any other person is working on. Life is hard. Life is busy. Life is full of choices and options. It seems my biggest weakness and threat to my success is being divided; not focusing in on one thing and becoming an “expert” at that one thing. I hope I find that “thing” soon. I don’t know if it’s finance or real estate or flipping properties. I’m not sure what it’s going to be. But I think the key is to keep grinding. Keep trying. Keep networking. Work hard. Be opportunistic. And keep moving forward. I know I can do better on all of those things. And I will. Change is near. Change is near.