More Billy Gene notes

The G.E.N.I.U.S process

G – get information

What does your company do? Explain it to me like I’m in the fifth grade.

How long have you been in business?

How many employees does your company have?

What products/service do you sell?

What are the prices?

DJ example

Birthday parties

Sweet 16

Bar Mitzvah

basic price is 1,800

comes with all sorts of stuff

4 hours of performance times

2 dancers, engage to crowd. Keep people moving.


Do you have any videos that you can show?

Everybody says they are the best DJs

Do you have videos?


Is it a community where everybody knows everybody?

How long have you been in the game?

6 years

How many jobs have you done?


What kind of… competitively speaking… where is your price compared to your competition?

I’m on the lower-end of the higher-end?

Do you have an event upcoming?

My next event is New Years.

Does this happen a lot? You are DJing at one party and one of the mom’s asks you to do their party?

Yes. I get a lot of word-of-mouth and referrals.

OK, so. This is 1000% of what I recommend. A strategy for your New Year’s promotion. So that we can kill.

One thing. We want to stick around… Im thinking in the future. Making a course about how to do Facebook ads for DJs… you want to understand that most the people you work with only work with people and businesses they know.

We need to get the email addresses of every single parent that come to this event. We need to come up with a way to do this right now!

How many people are going to this NYE event?

75 kids and 200 adults.

Are you capturing data on any of them?


You mention you do raffles. Lets leverage that. Lets say you go to this thing and you can get all 200 of those people and you can get the email address they log into FB with. You can run advertisements – video ads -to them on IG and FB. And you can reach all of them on $5 per day.

Have a raffle. Like my pages. So you can advertise you can to your followers. Then ask what email they log into Facebook with. Using Lead Pages and creating landing page. Insert the raffle here. Re-direct them back to the same page.

The dancers, make sure it their job to get every person that shows up. Don’t be salesee. But, “Dude, you gotta be a part of this raffle. It’s the cool thing.”

Current offer: two $50 off giveaways. Lighting package.

What I recommend is: don’t seperate anything. You can sell them whatever you want on the backend. What we don’t want to do with people that don’t know you very well is “Damn, I need a DJ and now this person is trying to up-sell me.”

At the New Year’s event, have a raffle. Want me to DJ your next event? 50 percent off. Once we have their email address, we are going to get them. And every time they come on to FB from this point out, they are going to see you.

Also, hit up your previous customers. Run an ad directly to them and their friends.

But, I don’t want you to discount your prices. I don’t think you need to. Let’s just ask them. When’s your next party…

Opt-in page… we need name, email, phone number, and month of child’s birthday. Now you are going to understand how to prioritize your follow-up. If you get a bunch of leads, but half the leads bday is in November, which might be 11-months away, you want to focus on the nearest months.

Recap these steps:

Jan 1, you go there. You get every single person in that raffle. Period. They can win what hook you are offering. I would raffle a prize.

Then as soon as you leave there you are going to run an ad to the people on IG and FB. We are going to make a 30 sec clip of the event they were at. You need to get somebody who is gonna film the New Years event. Then use that footage to make a 30 second short. “Wanna do your’s too?” Send me a text. I say text because it’s a small community.

Once you do this strategy in Jan, then do it at every one of your events. Have somebody film it. Have people join the raffle. Have them like your FB page. Market to them at $5 per day with FB and IG video ads. Do it at every single one of your events and you have a repeatable process every time. This will get you more business than ever before.

Use a software called Camtasia – it’s free to download.

The video only goes on the ad.

For this strategy, I wouldn’t have a landing page. We already have their data. I want them to text us. I’m not sending them to a landing page. For this call-to-action is to have them text you. That’s how you make your sale.

You do this three times, and you can begin marketing this stuff to other DJs.

Remember, you have their name, email and phone number. You can send a weekly email. You can send the email follow ups based on when their birthday is. 6-months out, once per week. 3-months out, two times per week. Here is the lighting show we did at “John’s” party. Here are the games we played at “Joe’s” party.

Retarget people who have seen your video. Gather the data. Pixel them. “Hey, you’ve seen our parties, how come you haven’t booked us yet?” You are tracking these folks through FB analytics.