Event Management 101

In a past blog I said the first part of planning an event is to choose a date and a venue. But that’s not entirely accurate. Before you can choose your date and your venue you need to understand why you are organizing your event. What are the event objectives?

It’s important to define your event objectives because that will shape what kind of event you produce. The event objectives are important to understand because they help you choose the proper event style.

Event Styles
  • Award shows
  • Board meetings
  • Business meetings
  • Client appreciation events
  • Concerts
  • Conferences
  • Conventions
  • Corporate shows
  • Employee appreciation events
  • Executive retreats
  • Fairs
  • Festivals
  • Gala fund-raising events
  • Incentive travel
  • Pop-up events
  • Product launches
  • Product placement
  • Seminars
  • Special events
  • Sporting events
  • Tasting events
  • Teleconferencing
  • Trade shows
  • Webcasts
  • Weddings
  • Workshops

You can design the event once you have set your objectives and determined the best style to meet those objectives.

The next step is to determine the scope of the event, which is dictated by money and objectives.

In my next post I’ll discuss more about defining event objectives, budget, vision, and more.