Digital Assistant Coach Project

Today the Lu’s and I sat down to discuss our newest project, the digital assistant coach.

We kicked around some ideas. Talked strategy and pricing structures. You know, the normal stuff.

We even identified the problem we are solving, which is this: most basketball coaches have another job that pays the bills; they don’t have time our the resources to track and analyze their own basketball data to make better informed decisions.

The digital assistant coach fixes that. The digital assistant coach acts as an entire coaching staff by analyzing and interpreting data into real information. From player development and team development to advanced statistical analysis and optimal lineup scenarios, digital assistant coaches aim is to provide quantitative data to basketball coaches at all levels so they can make better informed decisions for their basketball program.

That’s the idea. And, tonight the Lu’s and I discussed the project, and the action items we need to take to capitalize on this momentum.

Here is a basic step-by-step process I think we need to initiate to get to where we are going:

STEP 1: create an email list consisting of local basketball coaches.

STEP 2: draft an email pitching these coaches on the digital assistant. The pitch is something to the effect of: “if we build this tool, would you pay to use it?”

STEP 3: Analyze responses from local basketball coaches.

STEP 4: Assuming we get a positive response from the basketball coaches, in other words, they said “yes, we would pay to use a tool like the one you described in your email.” Assuming we get that response, we reach out to our software programming network and gauge interest in someone or a team of folks becoming technical co-founders.

STEP 5: Create and draft a letter of intent (LOI) to send to the coaches.

STEP 6: Send LOI to coaches, and explain to them the LOI is not a commitment to move forward with us and pay us a bunch of money; rather the LOI is to show investors we have people who have already shown interest in our product. Also explain to the basketball coaches that, if they agree, they will be a part of our beta program where they will get to use the software for free in exchange for their feedback.

STEP 7: Begin building the application. (STEP 7 will have its own process.)

So, to keep the momentum moving forward, it’s my job to come up with a list of high school basketball coaches in the area. For each coach, I need to log their school, phone number, and email address so we can send them a quick email. I need to have this complete by end of day Monday, August 7.

While I am doing that, the Lu’s are going to draft the email explaining our value proposition. They are great writers. They’ve got this.

And on Monday, we will put our work together. First, we will edit the email. Take out any unnecessary words, etc. Really button it up.

After that, we will send the email out to the database of head coaches we have assembled. It will be good. We are going to get a lot of positive feedback.

In the meantime, we need to get a name for our company. A website. Logo. Phone numbers. All this fun stuff.

In the meantime, digital assistant coach will continue to grind away as a company.

Back in San Diego

I finally returned to San Diego this afternoon. My plane left Sea-Tac at 1:55 p.m. and landed in San Diego around 4:47 p.m. It was a really easy, nice flight. I’m temporarily staying in the Gaslamp Plaza Suites. They are really nice. It’s literally a suite. The front desk said it takes two-years on the waiting list to get in here. I got lucky.

Anyway, I’m going to go enjoy the culture and the town. I will take some pictures and share them. I’m excited to get back, and get to work.

I have a couple projects I want to work on. One of them is generating more leads for the grower’s competition. One idea I have is purchase the domain name and make it a landing page. Get growers who are interested in joining the competition to provide their email address. What is going to be the “hook,” though? Why would they enter their email address? Would we offer them one free entry? Would we offer them a discount? Would we offer them a white-paper? I mean, what are we going to offer them so they enter their email address? Or do we even need to offer them anything? Is winning the Cannabis Classic reason enough? Interested in being recognized as the best grower? Enter your email address and we will send you more information about winning the Cannabis Classic.

Once somebody enters their email address, there needs to be an email that instantly gets sent to them. An automated email which entices them to take the next step.

I also read an email from my friend Steli from about the importance of following up. According to his email, the general schema for timing your follow-ups is something like this:

Day 1: First follow-up

Day 3: Follow-up

Day 7: Follow-up

Day 28: Follow-up

Day 58: Follow-up

(…from there, follow up once per month).

Steli even suggests some phrases to use when following up.

Email #1

“Hey [first name], how is it going? Can we schedule a time to talk this week?”

Email #2

“Hey [first name], we got some new press coverage [link]. I’d love to pick up on our conversation. When’s a good time to chat?”

Email #3

“Hey [first name], can we hop on a real quick call Wednesday 4 p.m. or Thursday 11 a.m.?”



PS: thought you might find this article interesting [link]

I’m gonna head out now, take some pictures, enjoy the weather, and eat some food.